The strategic objective of the SEAFOODplus Integrated Programme is to reduce health problems and to increase wellbeing among European consumers by applying the benefits obtained through consumption of health promoting and safe seafood 1 products of high eating quality. The relevance of seafood in the diet to diminish the increased incidences of e.g. cardiovascular, cancer and inflammatory diseases will be assessed by performing dietary intervention and epidemiological studies. Other focus areas are health of young populations, to prevent osteoporosis and postpartum depression observed for women giving birth. Seafoods importance for consumer wellbeing and behavior is assessed to understand determinants of consumers seafood consumption and to adapt seafood products to consumer demands. The impact of healthrelated communication strategies on consumer seafood decisionmaking needs assessment.

Address: DTU Building 221, 2800 Kgs. Lyngby, Denmark
Telephone: + 45 45252577
Fax: + 45 45884774
Website: http://www.seafoodplus.org/